Users of the Personal Business Model Canvas can discover and summarise visually their own networks, skills, activities, resources, and value propositions on a great one page canvas. The main advantage of this tool, and of the overall Business Model You approach, is that it encourages people to develop a dynamic view of their career strategy and vision.

WHO YOU ARE/WHAT YOU ARE (KEY RESOURCES)

The personal Key Resources block includes who you are: (1) your interests, (2) abilities and skills, and (3) personality, and what you have: knowledge, experience, personal and professional contacts, and other tangible and intangible resources or assets.

WHAT YOU DO (KEY ACTIVITIES)

To fill this building block, think of the critical tasks you perform regularly at work. Write down only the key activities performed for Customers/partners/stakeholders, and don’t describe the value that is derived out of them yet.

WHO YOU HELP (TARGET CUSTOMER)

Next, think of who you help. These are your “Customers” or “Customer groups”. These include the people within your organization who depend on your help to get jobs done. This can comprise your boss or supervisor, but really also anyone depending of benefitting from your work.

HOW YOU HELP (VALUE PROPOSITIONS)

In this section of the canvas, you describe how you help people getting their job done and what value is derived from it. When you reflect about your career, this is the most important section of the canvas. What job are you hired to do and what benefits are gained by the Customers?

HOW THEY KNOW YOU/HOW YOU DELIVER (CHANNELS)

This building block encompasses five key questions related to the main marketing phases: awareness, evaluation, purchase, delivery and after sales. The questions to be answered are:

• How do potential Customers find out about you?
• How do your help Customers appraise your Value?
• How do new Customers hire you or buy your services?
• How do you deliver Value to Customers?
• How do you continue to support Customers and ensure they are satisfied?

HOW YOU INTERACT (CUSTOMER RELATIONSHIPS)

In this building block, you can describe the way you interact with Customers? (face- to-face, remotely, by e-mail or other) Are your relationships characterized by single transactions or by ongoing services? Do you focus on growing your Customer base (acquisition) or on satisfying existing Customers (retention)?

WHO HELPS YOU (KEY PARTNERS)

List here the Key Partners that support you as a professional or help you do your job successfully. They may provide you with motivation, advice, opportunities or even resources.

They could be colleagues or mentors at work, members of your professional network, family or friends, or professional advisers.

WHAT YOU GET (REVENUE STREAMS)

That building block is dedicated to income sources (salary, contractor or professional fees, stock options, royalties, and any other cash payments). However you can add other benefits ( (health insurance, retirement packages, tuition assistance,…).

While going further in refining your Personal Business Model, you can include soft factors, such as professional development, flexible hours, satisfaction, recognition, and social contribution.

WHAT YOU GIVE (COST STRUCTURE)

Costs are what you give and commit to your work: time, energy, and money, mostly. List soft and hard costs associated with your work.

Soft cost may include: Stress or dissatisfaction, lack of personal or professional growth opportunities, low recognition or social contribution.

Hard costs examples are: excessive time or travel commitments, unreimbursed commuting, travel expenses, training, education, tool, materials, or other costs.